What Syncly.app's SEO Gets Right (And the 3 Gaps Costing Them Traffic)

• 13 min read
#seo #technical-seo #saas #case-study
Syncly.app SEO crawl analysis overview

What Is Syncly?

Syncly is a San Francisco-based AI customer intelligence platform founded in 2022 by Joseph Lee, Jongsoo Keum, and Kwan Yoon. The company came out of Y Combinator’s Winter 2023 batch and is built around a straightforward premise: most companies are drowning in customer feedback but struggling to act on it.

Syncly is designed to transform fragmented feedback into clear, actionable insights, built for customer-centric teams across CX, product, support, and leadership.

The founding team isn’t new to this. CEO Joseph Lee previously led SUALab, an AI company, to a $200 million exit, and holds an MBA from Harvard Business School. That exit - and the customer feedback challenges he encountered along the way - directly informed what Syncly became.

The company raised $3.3M in a Seed round in November 2023, led by SBVA with participation from Y Combinator, 500 Global, Rebel Fund, and Fast Ventures.

It’s a young company moving fast - which makes their SEO strategy an interesting case study. At 325 indexed pages and a content-heavy approach averaging 2,225 words per page, they’re clearly betting on organic search as a core growth channel.

When we crawled Syncly.app in February 2026, we discovered a website that does many things right-but also revealed opportunities that most SEO audits miss. With 325 indexed pages, an average content length of 2,225 words, and 85% metadata coverage, Syncly represents a solid middle-ground between perfectionism and execution at scale.

But the most interesting insights weren’t in what they did well. They were in the gaps: 92 orphan pages receiving zero internal links, 4,169 images without alt text, and a structured data strategy that’s only half-implemented.

This is the story of their SEO strategy - the wins, the misses, and what you can learn from both.

The Foundation: 85% Metadata Consistency

Let’s start with what Syncly.app gets right: technical SEO fundamentals.

The Numbers Don’t Lie

Out of 325 crawled pages:

  • 278 pages (85.5%) have properly configured title tags
  • 277 pages (85.2%) include meta descriptions
  • 277 pages (85.2%) implement Open Graph tags for social sharing
  • 277 pages (85.2%) use Twitter Card markup
  • 261 pages (80.3%) have H1 headings

This isn’t perfect. But here’s why it matters: 85% consistency across 325 pages beats 100% perfection on 50 pages.

Why Consistency Beats Perfection

Many sites obsess over getting every meta tag perfect on their homepage while neglecting their blog, product pages, or documentation. Syncly took the opposite approach: implement a reliable template, apply it across the board, and let the law of large numbers work in your favor.

When you have 277 pages with proper OG tags, you’re creating 277 opportunities for social shares to render beautifully. When 278 pages have optimized titles, that’s 278 chances to rank in search results.

The 15% gap (47 pages without complete metadata) likely represents edge cases: redirected URLs, dynamically generated pages, or recently added content that hasn’t been fully processed through their SEO pipeline.

Takeaway: Build systems that achieve 80-85% coverage at scale rather than manually optimizing 100% of a smaller set. Automation and templates are your friends.

Content Strategy: Depth Over Breadth

The most striking number in Syncly’s crawl data isn’t about metadata-it’s about content depth.

2,225 Words Per Page (On Average)

Let that sink in. The average page on Syncly.app contains 2,225 words of content. The range spans from 80 words (product pages or landing pages) to a massive 17,444-word pillar article.

This tells us several things about their content strategy:

1. They’re playing the long game. You don’t write 2,000+ word articles for quick wins. You write them to become the authoritative resource in your niche.

2. They’re targeting competitive keywords. Short-form content (500-800 words) can rank for long-tail queries, but if you’re averaging 2,200+ words, you’re likely targeting broader, more competitive terms.

3. They understand search intent. Longer content isn’t inherently better—but comprehensive content that answers all facets of a query is. Their word count suggests they’re creating definitive resources, not thin clickbait.

The 17,444-Word Giant

Somewhere in Syncly’s content library sits a nearly 17,500-word behemoth. This is almost certainly a pillar page or ultimate guide - the kind of asset designed to:

  • Rank for dozens of related keywords
  • Attract natural backlinks from other sites
  • Serve as the hub for a topic cluster

If I were running SEO for Syncly, this page would be my anchor. Everything else should link to it, and it should link out to supporting subtopics.

Takeaway: Average word count reveals strategic intent. If your average is below 500 words, you’re likely chasing long-tail. If it’s above 2,000, you’re building authority.

Structured Data: The Half-Finished Job

Syncly.app implements schema markup on 145 out of 325 pages (44.6%). This is where the strategy gets interesting - and incomplete.

What They’re Doing

  • BlogPosting schema on 141 pages: This is their primary content type, signaling a heavy investment in content marketing and thought leadership.
  • FAQPage schema on 2 pages: Likely targeting featured snippet opportunities for common questions.
  • Corporation schema on 2 pages: Basic organizational markup (probably homepage and about page).

What They’re Missing

Here’s the thing: BlogPosting is the easiest schema to implement. If you’re using WordPress, Webflow, or any modern CMS, it’s often automated. The fact that only 44.6% of pages have any schema markup suggests one of two things:

  1. They have a lot of non-blog pages (product pages, docs, comparison pages) that aren’t yet marked up.
  2. Their schema implementation is template-based and hasn’t been extended beyond blog posts.

The Opportunity

With 180 pages lacking schema markup, Syncly is leaving rich snippet opportunities on the table. Here’s what they could add:

  • HowTo schema for tutorial content
  • Product schema for SaaS product pages
  • VideoObject schema if they embed product demos
  • BreadcrumbList schema for navigation hierarchy
  • Organization schema with enhanced properties (logo, social profiles, etc.)

Google’s rich results gallery shows that pages with appropriate schema markup can earn:

  • Star ratings in search results
  • FAQ accordions
  • How-to step markers
  • Video thumbnails
  • Pricing information

Takeaway: Expanding to 80%+ from 45% is a high-ROI project.

The Hidden Problem: 92 Orphan Pages

This is where things get interesting. Our crawl revealed that 92 pages (28.3% of the site) are orphaned - meaning they receive zero internal links from other pages.

Why Orphan Pages Matter

Search engines discover pages in two ways:

  1. Crawling links from other pages on your site
  2. Sitemaps submitted to Google Search Console

While orphan pages can be indexed via sitemaps, they have three major problems:

1. No PageRank flow. Internal links distribute ranking power across your site. Orphan pages get none of it.

2. Weak crawl priority. Google’s crawler follows links. If a page has no inbound links, Google treats it as less important.

3. Poor user experience. If users can’t navigate to a page, it might as well not exist.

What Causes Orphan Pages?

Based on typical site patterns, Syncly’s 92 orphans likely fall into these categories:

  • Old blog posts that were never linked in related articles
  • Landing pages created for ad campaigns but not integrated into site navigation
  • Draft or staging pages that accidentally went live
  • Migrated content that lost its original link structure
  • Category pages not connected to the main navigation

The Fix

Eliminating orphan pages is straightforward:

  1. Audit the list. Some orphans should be deleted (outdated content, test pages).
  2. Build topic clusters. Group related content and create hub pages that link to cluster members.
  3. Add contextual links. Retrofit relevant internal links into existing high-authority pages.
  4. Update navigation. Ensure major landing pages appear in menus or footers.
  5. Create a “Related Posts” module. Automated content recommendations can eliminate blog orphans.

Takeaway: Nearly 30% of your site being orphaned is a structural problem, not a content problem. Fix it with architecture, not more writing.

Image SEO: The 54% Gap

Syncly.app has 7,730 images across their site. Of those, 4,169 (53.9%) lack alt text.

Why This Matters

Alt text serves three critical functions:

1. Accessibility. Screen readers rely on alt text to describe images to visually impaired users. Missing alt text is an ADA compliance risk.

2. Image search rankings. Google Images is a significant traffic source for many sites. Without alt text, your images won’t rank.

3. Context signals. Alt text helps search engines understand the content and relevance of a page.

The Math on Opportunity

Let’s say 10% of Syncly’s images could drive image search traffic if properly optimized. That’s 417 images. If each image brings just 10 visitors per month, that’s 4,170 incremental monthly visits from a purely mechanical fix.

The Implementation

For a site with 7,730 images, manually adding alt text is impractical. Here’s the scalable approach:

Phase 1: Prioritize high-value pages. Identify your top 50 pages by traffic and optimize all images there.

Phase 2: Automate new content. Update your CMS workflow to require alt text before publishing.

Phase 3: Backfill systematically. Work backward through your content library, oldest to newest.

Phase 4: Use AI judiciously. For truly massive backlogs, AI-generated alt text (like GPT-4 Vision) can provide baseline descriptions that editors refine.

Takeaway: 54% missing alt text is both a major gap and a major opportunity. It’s also one of the easiest wins in SEO.

What Syncly.app Does Right: The Checklist

Let’s consolidate the wins:

85% metadata coverage across 325 pages 2,225-word average content depth (serious authority building) BlogPosting schema on 141 pages (structured data foundation) Server-side rendering (no JavaScript crawl issues)

The Optimization Roadmap: What’s Next

If I were Syncly’s SEO lead, here’s what I’d prioritize:

Quick Wins (1-2 Weeks)

  1. Add metadata to the remaining 47 pages → Get to 100% coverage
  2. Audit and delete/redirect orphan pages that shouldn’t exist.
  3. Add alt text to images on top 50 pages by traffic

Medium-Term (1-3 Months)

  1. Expand schema markup to 80%+ → Add Product, HowTo, FAQ schemas
  2. Build internal linking clusters → Eliminate all 92 orphan pages
  3. Create a related posts module → Automate internal linking for blog

Long-Term (3-6 Months)

  1. Develop topic hub architecture → Link pillar pages to cluster content
  2. Implement breadcrumb schema → Enhance SERP display and UX
  3. Add image alt text site-wide → Capture image search traffic
  4. Test FAQ schema expansion → Target featured snippet opportunities

The Meta-Lesson: Data Beats Assumptions

Here’s what makes this analysis powerful: every insight came from a comprehensive crawl, not guesswork.

  • We didn’t assume Syncly had orphan pages - we counted them (92).
  • We didn’t guess their content strategy - we measured it (2,225 words average).
  • We didn’t theorize about schema markup - we extracted it (BlogPosting on 141 pages).

How to Replicate This for Your Site

  1. Run a full-site crawl use redCacti
  2. Extract the same metrics:
    • Metadata coverage (titles, descriptions, OG tags)
    • Content depth (word count distribution)
    • Schema markup presence and types
    • Orphan page count
    • Image optimization status
    • Internal link distribution
  3. Compare against benchmarks:
    • Metadata coverage: Target 95%+
    • Content depth: Depends on your industry (1,000+ for B2B SaaS)
    • Schema markup: 60%+ is competitive
    • Orphan pages: Should be <5%
    • Image alt text: 100% is the only acceptable target
  4. Prioritize by impact:
    • High impact + low effort = quick wins
    • High impact + high effort = roadmap items
    • Low impact = ignore or automate

Conclusion: Scale Beats Perfection

Syncly.app’s SEO strategy isn’t perfect. They have orphan pages, missing alt text, and incomplete schema markup.

But here’s what they got right: they executed at scale.

  • 85% metadata coverage across 325 pages is better than 100% on 25 pages.
  • 2,225-word average content depth signals authority.
  • BlogPosting schema on 141 pages creates a foundation to build on.

The lesson isn’t “be like Syncly.” It’s “measure like Syncly.”

Run the crawl. Extract the data. Find the gaps. Then execute systematically.

Because in SEO, consistent execution beats sporadic perfection every time.

Your Turn: Key Takeaways

If you take nothing else from this analysis, remember these five principles:

  1. Metadata at 85% beats perfection at 30%. Build systems, not one-offs.
  2. Average word count reveals strategic intent. Know what game you’re playing.
  3. Orphan pages are structural problems. Fix architecture, not content.
  4. Schema markup is half-implemented everywhere. Expanding it is high ROI.
  5. Data beats assumptions. Crawl your site and measure what matters.

Now go run your own crawl. You might be surprised what you find.

Check Your Site Now

redCacti automatically detects crawlability issues, bot protection problems, and JavaScript rendering issues before they cost you traffic.

Our platform identifies:

  • Blocked search engine crawlers
  • JavaScript rendering problems
  • Missing or misconfigured sitemaps
  • Pages submitted but not indexed
  • Organic traffic opportunity cost

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Analysis based on crawl data from February 2026. Site metrics may have changed since publication.

redCacti Team

The team behind redCacti - helping websites improve their SEO through better internal linking.

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