How to Build an Internal Linking Strategy for a SaaS Blog
A practical framework for planning, scaling, and measuring internal links on a SaaS blog so new posts support rankings, product pages, and conversions.
15 posts
A practical framework for planning, scaling, and measuring internal links on a SaaS blog so new posts support rankings, product pages, and conversions.
We crawled Otter.ai across 10 subdomains and found 664 dead pages, 12,631 broken internal links from three distinct root causes, and a blog migration that left 81% of pages without meta descriptions. Here's the full breakdown.
We crawled Guidde and found 2,055 pages on one domain, 3,246 broken links with most tied to repeated internal targets, 448 orphaned pages, and major metadata and image-alt coverage gaps. Here is what the data shows and where to focus first.
We crawled Turbine AI and found 201 pages across 6 subdomains, zero schema on the main site, 115 orphaned pages with no internal links, and 123 broken links all pointing to the same abandoned Bluesky profile. Here's what the data shows.
We crawled Yuma AI's 137 pages and found 42 blog posts and 12 live case studies alongside a site-wide image alt text crisis, two broken internal links from the FAQ, and an orphaned 2,100-word competitors page.
We crawled Brewit across three subdomains and found every marketing page sharing the same title, 264 marketing site images with no alt text, 19 app pages without noindex, and five broken docs pages with incoming links.
We crawled Numeral's 263 pages and found 67 indexed pages with zero internal links, 349 broken external links across 83 articles, and 76.9% of blog images missing alt text. Here's what the data shows.
We crawled Trackstar's 468 pages and found 113 integration stubs under 50 words, no schema anywhere on the site, 151 www/non-www duplicate pairs, and zero blog content. Here's what the data shows.
We crawled Persana.ai's 1,164 pages and found 302 orphaned posts, 14,229 images missing alt text, and schema that's checkbox SEO at best. Here's the full breakdown.
We crawled Pigeon Documents and found 4 marketing pages, 101 docs pages with zero OG tags, and no schema anywhere on the site. Here's what the data shows and where the opportunity is.
We crawled Syncly.app's 325 pages and found 92 orphan pages, 4,169 images without alt text, and a schema strategy that's only half-finished. Here's what it means for your SEO.
Gusto, Gainsight, Udemy, and 11 other successful companies are leaving millions in organic traffic on the table. Here's the homepage-only problem and how to fix it.
GitLab has 190x more indexed pages than GitHub. Here's the documentation-as-marketing strategy that built a defensible content moat and drives millions in organic traffic.
Industry benchmarks for indexed pages, crawlability, broken links, and response times across 9 SaaS categories. Where does your company stand?
Deep analysis of 95 enterprise SaaS companies revealing massive content gaps, broken links, and missed organic traffic opportunities worth millions in customer acquisition.