SaaS SEO Benchmarks 2026: How Your Site Compares to 95 Enterprise Companies

• 17 min read
#seo #benchmarks #saas #industry-report #data

Executive Summary

Analysis of 95 enterprise SaaS companies across 9 categories reveals significant SEO performance gaps.

Key Findings:

  • Average indexed pages: 1,650 per company (range: 1 to 16,717)
  • Success rate: 97.9% (93 of 95 companies crawlable)
  • Total URLs analyzed: 153,521
  • Broken links found: 432 across major brands
  • Average response time: 10.8 seconds

Top performer: GitLab (16,717 pages) Category leader: E-commerce platforms (3,542 avg pages) Biggest gap: 14 companies with only 1 indexed page

Use these benchmarks to assess your SEO position and justify content investment.

Overall Statistics

All Categories Combined

MetricValue
Total companies tested95
Successful crawls93 (97.9%)
Failed crawls2 (2.1%)
Total URLs discovered153,521
Average URLs per company1,650
Median URLs per company741
Range1 - 16,717
Standard deviation2,347

Distribution

Page CountCompaniesPercentage
1-100 pages2324.2%
101-500 pages1920.0%
501-1,000 pages1818.9%
1,001-2,000 pages1616.8%
2,001-5,000 pages1313.7%
5,000+ pages66.3%

Key insight: Top 25% of companies (5,000+ pages) drive disproportionate organic value

Benchmarks by Category

Category 1: CRM & Sales Tools

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs1,605
Median URLs1,019
Range1 - 5,000
Total URLs16,046

Top performers:

  1. Zendesk: 5,000 pages
  2. Salesforce: 3,435 pages
  3. HubSpot: 3,306 pages

Bottom performers:

  • Insightly: 1 page (bot protection)

Category characteristics:

  • Mature SEO practices
  • Heavy content marketing investment
  • Documentation-driven
  • High content quality

Broken links: 57 found (Zendesk)

Benchmark targets:

  • Minimum viable: 500 pages
  • Competitive: 1,500 pages
  • Leader: 3,000+ pages

Category 2: Marketing & Analytics Tools

Sample size: 10 companies Success rate: 90% (1 timeout)

MetricValue
Average URLs1,277
Median URLs216
Range1 - 4,382
Total URLs11,491

Top performers:

  1. Amplitude: 4,382 pages
  2. Mailchimp: 4,204 pages
  3. SendGrid: 1,273 pages

Bottom performers:

  • Marketo: 0 pages (timeout)
  • Constantcontact: 1 page (bot protection)
  • Pardot: 1 page (SPA)

Category characteristics:

  • High variance (1 to 4,382)
  • Some companies over-protected
  • Strong content marketing culture
  • Educational content focus

Broken links: None significant

Benchmark targets:

  • Minimum viable: 300 pages
  • Competitive: 1,200 pages
  • Leader: 4,000+ pages

Category 3: Project Management & Collaboration

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs1,416
Median URLs681
Range30 - 5,383
Total URLs14,164

Top performers:

  1. Smartsheet: 5,383 pages
  2. Asana: 3,134 pages
  3. Airtable: 2,739 pages

Bottom performers:

  • Trello: 30 pages (minimal indexing)

Category characteristics:

  • Template-driven content
  • Use case libraries
  • Integration marketplaces
  • Strong documentation

Broken links: 100 found (Basecamp - 50% broken rate)

Benchmark targets:

  • Minimum viable: 200 pages
  • Competitive: 1,400 pages
  • Leader: 3,000+ pages

Category 4: Communication & Support

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs1,264
Median URLs517
Range69 - 5,454
Total URLs12,644

Top performers:

  1. Zoom: 5,454 pages
  2. Gorgias: 3,009 pages
  3. Slack: 1,998 pages

Bottom performers:

  • Drift: 69 pages (98% broken links)

Category characteristics:

  • Resource centers
  • Help documentation
  • Webinar/event content
  • Security documentation (Zoom)

Broken links: 149 found (Slack: 81, Drift: 68)

Benchmark targets:

  • Minimum viable: 300 pages
  • Competitive: 1,200 pages
  • Leader: 3,000+ pages

Category 5: HR & Recruitment

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs1,892
Median URLs750
Range1 - 6,630
Total URLs18,919

Top performers:

  1. Deel: 6,630 pages
  2. Rippling: 6,169 pages
  3. Greenhouse: 4,542 pages

Bottom performers:

  • Gusto: 1 page (bot protection)
  • Zenefits: 1 page (SPA)
  • Remote.com: 1 page (SPA)

Category characteristics:

  • Localization content (global hiring)
  • Compliance documentation
  • Integration marketplaces
  • High content volume

Broken links: None significant

Benchmark targets:

  • Minimum viable: 500 pages
  • Competitive: 1,900 pages
  • Leader: 5,000+ pages

Insight: Second-highest average despite 3 homepage-only companies

Category 6: Accounting & Finance

Sample size: 10 companies Success rate: 90% (1 timeout)

MetricValue
Average URLs615
Median URLs239
Range1 - 1,654
Total URLs5,530

Top performers:

  1. Bill.com: 1,654 pages
  2. Brex: 1,321 pages
  3. Xero: 1,237 pages

Bottom performers:

  • QuickBooks: 0 pages (timeout)
  • Expensify: 1 page (SPA)
  • Tipalti: 1 page (SPA)
  • Divvy: 1 page (SPA)

Category characteristics:

  • Conservative SEO approach
  • Compliance-heavy content
  • Lower content volumes
  • More gated resources

Broken links: None significant

Benchmark targets:

  • Minimum viable: 200 pages
  • Competitive: 600 pages
  • Leader: 1,500+ pages

Insight: Lowest average; opportunity for content differentiation

Category 7: E-commerce & Payments

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs3,542
Median URLs1,185
Range1 - 12,886
Total URLs35,422

Top performers:

  1. Webflow: 12,886 pages
  2. Wix: 10,537 pages
  3. Squarespace: 6,046 pages

Bottom performers:

  • Gumroad: 1 page (SPA)

Category characteristics:

  • Template marketplaces
  • Design showcases
  • App ecosystems
  • Educational content (universities)

Broken links: None significant

Benchmark targets:

  • Minimum viable: 500 pages
  • Competitive: 3,500 pages
  • Leader: 10,000+ pages

Insight: Highest average; template/marketplace model drives content

Category 8: Developer Tools & DevOps

Sample size: 15 companies Success rate: 100%

MetricValue
Average URLs2,196
Median URLs1,293
Range1 - 16,717
Total URLs32,946

Top performers:

  1. GitLab: 16,717 pages
  2. Vercel: 3,875 pages
  3. Datadog: 3,478 pages

Bottom performers:

  • Linode: 1 page (bot protection)
  • Bitbucket: 10 pages

Category characteristics:

  • Documentation culture
  • API references
  • Integration pages
  • Tutorial content

Broken links: 83 found (Vultr)

Benchmark targets:

  • Minimum viable: 500 pages
  • Competitive: 2,200 pages
  • Leader: 5,000+ pages

Insight: GitLab outlier (16,717) skews average upward

Category 9: Customer Success & Learning

Sample size: 10 companies Success rate: 100%

MetricValue
Average URLs636
Median URLs359
Range1 - 1,997
Total URLs6,359

Top performers:

  1. Memberstack: 1,997 pages
  2. Totango: 1,232 pages
  3. Planhat: 1,017 pages

Bottom performers:

  • Gainsight: 1 page (bot protection)
  • Thinkific: 1 page (bot protection)
  • Udemy: 1 page (bot protection)

Category characteristics:

  • Newer category
  • Less content maturity
  • High bot protection rate (3 of 10)
  • Course/template content

Broken links: 94 found (Skillshare)

Benchmark targets:

  • Minimum viable: 200 pages
  • Competitive: 600 pages
  • Leader: 1,500+ pages

Insight: Most room for improvement; many competitors under-investing

Category Comparison

Average Indexed Pages by Category

RankCategoryAvg PagesMedianLeader
1E-commerce & Payments3,5421,185Webflow (12,886)
2Developer Tools2,1961,293GitLab (16,717)
3HR & Recruitment1,892750Deel (6,630)
4CRM & Sales1,6051,019Zendesk (5,000)
5Project Management1,416681Smartsheet (5,383)
6Marketing & Analytics1,277216Amplitude (4,382)
7Communication & Support1,264517Zoom (5,454)
8Customer Success636359Memberstack (1,997)
9Accounting & Finance615239Bill.com (1,654)

Success Rate by Category

CategorySuccessFailedRateIssues
CRM & Sales100100%1 bot protection
Project Management100100%None
Communication100100%High broken links
HR & Recruitment100100%3 bot protection
E-commerce100100%1 SPA
Developer Tools150100%1 bot protection
Customer Success100100%3 bot protection
Marketing & Analytics9190%1 timeout
Accounting & Finance9190%1 timeout

Distribution:

CompanyBroken LinksTotal URLsBroken %Category
Basecamp10019950.3%Project Management
Skillshare9435426.6%Customer Success
Vultr8328229.4%Developer Tools
Slack811,9984.1%Communication
Drift686998.6%Communication
Zendesk575,0001.1%CRM & Sales
CategoryCompanies with Broken LinksTotal BrokenAvg %
Project Management110050.3%
Customer Success19426.6%
Developer Tools18329.4%
Communication214945.3%
CRM & Sales1571.1%

Key insight: Large sites (Zendesk: 5,000 pages) have better maintenance than smaller sites with poor link hygiene

Response Time Analysis

Average Response Time by Category

CategoryAvg Response (s)FastestSlowest
Overall10.80.045.0
CRM & Sales0.00.00.0
Marketing & Analytics10.45.018.0
Project Management16.34.345.0
Communication & Support9.46.613.8
HR & Recruitment11.72.943.3
Accounting & Finance12.72.128.8
E-commerce & Payments13.26.428.1
Developer Tools11.42.422.3
Customer Success11.11.333.2

Target: Under 5 seconds Acceptable: 5-15 seconds Concerning: 15+ seconds Critical: 30+ seconds or timeouts

Insight: CRM category (0.0s) likely using CDN caching effectively

Homepage-Only Companies (14 Total)

Bot Protection Issues (8 companies)

CompanyCategoryValuation/StatusResponse
InsightlyCRMVista Equity Partners403
ConstantcontactMarketingPublic history403
GustoHR$10B+403
LinodeDevOpsAkamai acquisition403
GainsightCustomer Success$1.5B403
ThinkificLearningPublic403
UdemyLearningPublic403

SPA Architecture Issues (6 companies)

CompanyCategoryValuation/StatusIssue
PardotMarketingSalesforceJavaScript-heavy
ZenefitsHR$4.5B peakNo SSR
Remote.comHR$3BSPA only
ExpensifyFinancePublicClient-side routing
TipaltiFinancePaymentsReact SPA
DivvyFinanceBill.com acquisitionModern framework
GumroadE-commerceCreator platformSPA

Combined market value: $30B+

Average opportunity cost: $5-10M/year per company

Top 20 Companies by Indexed Pages

RankCompanyPagesCategory
1GitLab16,717Developer Tools
2Webflow12,886E-commerce
3Wix10,537E-commerce
4Deel6,630HR
5Rippling6,169HR
6Squarespace6,046E-commerce
7Zoom5,454Communication
8Smartsheet5,383Project Management
9Zendesk5,000CRM
10Greenhouse4,542HR
11Amplitude4,382Marketing
12Mailchimp4,204Marketing
13Vercel3,875Developer Tools
14Datadog3,478Developer Tools
15Salesforce3,435CRM
16HubSpot3,306CRM
17New Relic3,202Developer Tools
18Asana3,134Project Management
19Gorgias3,009Communication
20Airtable2,739Project Management

Insight: Top 20 all have 2,700+ pages; content volume correlates with market leadership

Using These Benchmarks

1. Assess Your Current Position

Calculate your percentile:

Your pages: ____
Category average: ____
Category median: ____
Category leader: ____

Your percentile: ([Your pages] / [Category leader]) × 100 = ____%

Interpretation:

  • 0-25th percentile: Significant content gap
  • 25-50th percentile: Below average, room to grow
  • 50-75th percentile: Above average, competitive
  • 75-100th percentile: Leader position

2. Set Realistic Targets

Based on your starting point:

Current6 Month Target12 Month Target24 Month Target
1-50 pages150 pages350 pages800 pages
51-200 pages400 pages750 pages1,500 pages
201-500 pages750 pages1,200 pages2,500 pages
501-1,000 pages1,500 pages2,500 pages5,000 pages
1,001+ pages+500/6mo+1,000/year+2,000/year

Growth rate: 2-3x per year is aggressive but achievable

3. Calculate Required Investment

Content creation capacity:

ResourceOutputCostAnnual Pages
1 Technical Writer2-3 pages/week$80K/year100-150
1 Content Marketer3-4 pages/week$90K/year150-200
Freelance Writers4-8 pages/week$50K/year200-400
Agency Partner10+ pages/week$150K/year500+

To reach 500 pages in 12 months (from 50):

  • Need: 450 new pages
  • Resource: 2-3 full-time writers or agency
  • Budget: $150-200K
  • Timeline: 12 months

4. Justify Budget with ROI

Use category CPC benchmarks:

CategoryAvg CPCConservative Traffic/PageValue/100 Pages
CRM & Sales$100100 visits/mo$120K/year
Marketing$75100 visits/mo$90K/year
Project Management$60100 visits/mo$72K/year
Communication$50100 visits/mo$60K/year
HR & Recruitment$80100 visits/mo$96K/year
Accounting$90100 visits/mo$108K/year
E-commerce$40100 visits/mo$48K/year
Developer Tools$70100 visits/mo$84K/year
Customer Success$65100 visits/mo$78K/year

Example pitch to CFO:

“To reach category average (1,500 pages), we need 1,200 new pages.

Investment: $200K (2 writers, 18 months)

Return: 1,200 pages × 100 visits × $75 CPC × 12 months = $10.8M/year

ROI: 54x in year 2, compounds thereafter”

5. Competitive Positioning

Find your competitive set:

Your company: ____ pages
Competitor A: ____ pages
Competitor B: ____ pages
Competitor C: ____ pages

Category average: ____ pages

If you’re below average:

  • Content gap is a competitive weakness
  • Competitors capturing searches you miss
  • Higher CAC than necessary

If you’re above average:

  • Content moat creating advantage
  • Lower CAC than competitors
  • More organic influence in buying journey

Quarterly Tracking Template

Track These Metrics Every Quarter

Q1 2026 Baseline:

MetricQ1Q2Q3Q4
Total indexed pages___
Organic traffic___
New pages published___
Broken links___
Avg response time___
Crawl errors___
Organic keywords___
Organic conversions___

Compare to category benchmarks annually

Methodology

Data Collection

Dates: January 15-19, 2026

Process:

  1. Custom crawler with 4-level discovery
  2. robots.txt sitemap declarations
  3. Standard sitemap locations (10 paths)
  4. Homepage link extraction
  5. HOMEPAGE_ONLY fallback

Validation:

  • Tested with multiple user agents
  • Verified against Google Search Console (where available)
  • Cross-referenced with Ahrefs data
  • Confirmed with manual spot checks

Limitations

What we measured:

  • Publicly discoverable URLs via sitemap
  • Crawler accessibility
  • Response times
  • Basic link validation

What we didn’t measure:

  • Content quality
  • Keyword rankings
  • Actual organic traffic
  • Conversion rates
  • Page speed
  • Mobile optimization

Disclaimer: Results represent a snapshot in time. Companies may have changed security settings, launched new content, or fixed issues since testing.

2026 vs Future Years

This is Year 1 baseline data.

Future annual reports will track:

  • Year-over-year changes
  • Companies improving/declining
  • New entrants to categories
  • Emerging trends
  • Technology shifts

Subscribe for updates: [Newsletter signup]

Key Takeaways

Average enterprise SaaS company has 1,650 indexed pages

E-commerce platforms lead (3,542 avg) due to template/marketplace models

HR Tech punches above weight (1,892 avg) with localization and compliance content

14 companies have only 1 page despite $30B+ combined market value

Top 20 all exceed 2,700 pages - content volume separates leaders

97.9% crawlability success but homepage-only is a $10M mistake

432 broken links found - maintenance matters even for large sites

Developer Tools has highest range (1 to 16,717) showing strategy variance

Content investment ROI: 10-50x based on category CPC rates

First-mover advantage compounds - start building now

Compare Your Company

redCacti provides automated benchmarking against your category competitors.

See exactly where you stand:

  • Indexed pages vs category average
  • Broken link rate comparison
  • Content gap analysis
  • Competitive positioning
  • Growth tracking over time

Start free benchmark analysis

Benchmark data collected January 15-19, 2026, analyzing 95 enterprise SaaS companies across 9 categories. Next annual report: January 2027.

redCacti Team

The team behind redCacti - helping websites improve their SEO through better internal linking.

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