3 posts
A 404 error isn't just a broken page - it's accumulated SEO equity draining away. Here's how to fix 404s correctly so you keep the rankings and backlinks you've earned.
Domain migrations break links at a scale most people underestimate. Here's the systematic process for cleaning up broken links, preserving equity, and recovering your rankings after a domain move.
Setting up a 301 redirect sounds simple until you have 50 of them and a tangle of redirect chains. Here's a practical, platform-by-platform guide to doing it right.